ThingTok
Prior to the announcement of filming for Wednesday Season 2, I was brought on as a Creative Producer to oversee the campaign we affectionately called “ThingTok.”
Our campaign kicked off with a special delivery. Featuring a thumb-stopping shoot and a surprise cast reveal to drive audience excitement for Season 2. We then expanded Thing’s handprint by developing social videos in the style of a social media influencer.
Thing became an overnight social media sensation, resulting in millions of impressions in the first week alone. The campaign went on to win multiple Clios.
Get Ready With Me
Dance With Thing
Mother's Day
Fan Mail
Clio submission video
Awards
Silver Clio Award: Netflix, Wednesday, “ThingTok Dance Duet”
Category: Television & Streaming: Social Media | Use of Influencer & Talent
Silver Clio Award: Netflix, Wednesday, “Get Ready with Thing to attend the Golden Globes
Category: Television & Streaming: Social Media
Grand / Gold Clio Awards (Campaign Level): Netflix, Wednesday's Thing Becomes the Next Great Social Influencer
Categories: Integrated Campaign, Branded Content, Fan Engagement, Public Relations, and Social Media
First Two Weeks on TikTok
15.9 Million Impressions
142,000 Subscribers
454,000 Profile Views
Wednesday Season 2
After the success of ThingTok, I had the opportunity to jump in as an editor for Season 2 social content.
Wednesday Season 2: Family Mystery
Wednesday Season 2: Spa Day With Fester
Wednesday Season 2: Halloween Special