Peacock: Creative Producing and Editing
For over a year, I had the incredible opportunity to help Peacock launch and promote its priority shows and event slates. Across 22+ titles—ranging from massive cultural hits like Yellowstone, Saturday Night Live, and Law & Order to high-profile new releases like The Paper and Poker Face, to one-off movies like Long Bright River and Fight Night — I wore every hat in the ring. From writing and producing to creative directing and editing, I delivered over 73+ original videos that drove engagement and cemented Peacock’s status as a streaming powerhouse.
The Paper: Season 1 Launch
Working on The Paper was a dream assignment: I used to run digital marketing for The Office, so I already knew exactly what made that fan base tick.
I channeled all that institutional knowledge into producing fresh, highly engaging social content for this new chapter. Take a look at a few of my favorite pieces I created, produced, and edited below.
Oscar Martinez: Easter eggs from The Office
Cast Trivia: Honoring “The Office” trivia nights
The Paper: Halloween Trailer
The Paper: Journalism 101
Oscar Martinez: The “Anti” Fancam
Teacup: Social Media Trends
When you’re tasked with marketing a series backed by James Wan and Ian McCulloch, expectations are high—and keeping plot secrets under wraps is everything. For our social strategy, we created eerie, bite-sized teasers that built intrigue without spoiling a single key twist.
We also leaned into internet culture, adapting viral TikTok trends like "but never zero" into native content that felt at home on fans' feeds. The result was a spoiler-free campaign that captured attention, sparked massive online chatter, and delivered standout performance numbers.
Twisted Metal: Fan Forward Content
Working with a giant IP like Twisted Metal means catering to an audience that knows the source material as well as you do. To meet that challenge, we developed a social campaign designed to hook total newcomers without losing the loyalty of existing fans. We adapted proven formats like behind-the-scenes clips, featurettes, and fan cams into custom social edits for every tier of the audience, driving millions of organic views and proving that a fan-first strategy leads to peak performance.
Look Familiar: Show vs. Game
Twisted Metal: Costume Design
Twisted Metal: BTS vs. Final Cut
Fancam: Calypso Up Close
SNL: 50th Anniversary Concert
For 50 years, Saturday Night Live hasn’t just reflected music culture—it’s driven it. To celebrate that legacy, SNL threw a one-night-only anniversary concert, and my team was brought in to hype up the star-studded lineup. We tapped into internet culture by designing fan-first social content inspired by viral TikTok "Fan Cams."
The result? Lady Gaga’s team loved her edit so much they requested to repost it across all of her official channels. The video was additionally used to promote her hosting SNL a month later
Lady Gaga: Fancam
Snoop Dogg: Fancam
Miley Cyrus: Fancam
Andy Sandberg: Fancam
Peacock: Additional Favorites
Fight Night: Don Cheadle
Devil in Disguise: Bodies
Person of Interest: Photo Shoot
BOATS + LAID: Best Friends
Hysteria: Bruce Fan Cam
Hysteria: Makeup Timelapse
Love Island USA: Lingo
Long Bright River: Protect
Based on a True Story: Paid Social
Hysteria: Music Video
Yellowstone: Don’t Mess With Beth
Long Bright River: Photoshoot
LAID: Ruby’s Body Count
Law and Order SVU: Stabler Then vs. Now
Day of the Jackal: Eddie Redmayne
Based on a True Story: Meet Ava