Long Bright River: Photoshoot
LAID: Ruby’s Body Count
Peacock: Creative Producing and Editing
For over a year, I had the incredible opportunity to help Peacock launch and promote its highest-priority shows and event slates. Across 22+ titles—ranging from massive cultural hits like Yellowstone, Saturday Night, and Law & Order to high-profile new releases like The Paper and Person of Interest, to one-off movies like Long Bright River and Fight Night — I wore every hat in the ring. From writing and producing to creative directing and editing, I delivered over 73 original videos that helped drive engagement and cement Peacock’s status as a streaming powerhouse.
Law and Order SVU: Stabler Then vs. Now
Day of the Jackal: Eddie Redmayne
Based on a True Story: Meet Ava
THE PAPER: SEASON 1 LAUNCH
For me, getting to work on The Paper was a dream assignment: I used to run digital marketing for The Office itself, so I already knew exactly what made that fan base tick. I channeled all that institutional knowledge into producing fresh, highly engaging social content for this new chapter. Take a look at a few of my favorite pieces I created, produced, and edited below.
Oscar Martinez: Easter eggs from The Office
Cast Trivia: Honoring “The Office” trivia nights
The Paper: Halloween Trailer
The Paper: Journalism 101
Oscar Martinez: The “Anti” Fancam
TEACUP: SOCIAL MEDIA TRENDS
When you’re tasked with marketing a series backed by James Wan and Ian McCulloch, expectations are high—and keeping plot secrets under wraps is everything. For our social strategy, we created eerie, bite-sized teasers that built intrigue without spoiling a single key twist.
We also leaned into internet culture, adapting viral TikTok trends like "but never zero" into native content that felt at home on fans' feeds. The result was a spoiler-free campaign that captured attention, sparked massive online chatter, and delivered standout performance numbers.
TWISTED METAL: FAN FORWARD CONTENT
Working with a giant IP like Twisted Metal means catering to an audience that knows the source material as well as you do. To meet that challenge, we developed a social campaign designed to hook total newcomers without losing the loyalty of existing fans. We adapted proven formats like behind-the-scenes clips, featurettes, and fan cams into custom social edits for every tier of the audience, driving millions of organic views and proving that a fan-first strategy leads to peak performance.
Look Familiar: Show vs. The Game
Twisted Metal: Costume Design
Twisted Metal: BTS vs. Final Cut
Fancam: Calypso Up Close
Peacock: Additional Favorites
Fight Night: Don Cheadle
Devil in Disguise: Bodies
Person of Interest: Photo Shoot
BOATS + LAID: Best Friends
Hysteria: Bruce Fan Cam
Hysteria: Makeup Timelapse
Love Island USA: Lingo
Long Bright River: Protect
Based on a True Story: Paid Social
Hysteria: Music Video
Yellowstone: Don’t Mess With Beth