SNL: 50th Anniversary Concert
For 50 years, Saturday Night Live hasn’t just reflected music culture—it’s driven it. To celebrate that legacy, SNL threw a one-night-only anniversary concert, and my team was brought in to hype up the star-studded lineup. We tapped into internet culture by designing fan-first social content inspired by viral TikTok "Fan Cams." The result? Lady Gaga’s team loved her edit so much they requested to repost it across all of her official channels.
@peacock Mother is taking the stage at #SNL50: The Homecoming Concert 🤩 Watch live February 14 at 8pm ET on Peacock. #LadyGaga #SNL ♬ Peacock_SNL50HomecomingConcert_LadyGaga - Peacock
@peacock Coming in hot 🔥 Watch #SNL50: The Homecoming Concert live February 14 at 8pm ET on Peacock. #AndySamberg #SNL #SaturdayNightLive #Concert ♬ Peacock_SNL50_Andy - Peacock
@peacock She's just being Miley ❤️🔥 Watch #SNL50: The Homecoming Concert live February 14 at 8pm ET on Peacock. #MileyCyrus #SNL #SaturdayNightLive #Concert ♬ Peacock_SNL_MileyCyrus - Peacock