A Nonsense Christmas with Sabrina Carpenter
At Trailer Park Group, I had the opportunity to Creative Produce and Edit the digital marketing campaign for Sabrina’s first-ever Netflix holiday special.
To excite and unite fans around Netflix’s holiday content, we started early with the UCAN and International Announcements of the special. We continued with the rollout of a full 360 campaign inclusive of key art, trailers, and paid and organic social assets to supplement the fan excitement.
Social On-Product Hype
It All Starts With The Tease…
We introduced the audience to the special through Sabrina’s infamous twisted humor and spicy innuendos with a custom-capture piece, giving a little sneak peek into what the special would be – just enough to keep fans needing more.
Coming Soon
The Teaser
Social
Following the announcement & teaser, we released a number of organic and paid social assets, giving a glimpse into the surprise guests and reminding viewers to mark it on their calendars.
UK Shoutout
Tonight!
Reminder!
POV